Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Shopee Sellers Guide Launching Your Ecommerce Business

Shopee Sellers Guide Launching Your Ecommerce Business

This article provides a detailed guide for new Shopee sellers on the onboarding process. It covers key steps such as main account registration, shop opening, qualification review, and sales right activation. The importance of main account permissions is emphasized. It also provides channels to check the application progress. This guide is applicable to sellers in all Shopee sites.

11/03/2025 Customs Knowledge
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Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

Tiktoks Managed Model Boosts Crossborder Ecommerce Sellers

TikTok's launch of the fully managed model presents new opportunities for cross-border e-commerce sellers. Merchants only need to focus on product development and supply, while the platform handles sales, operations, logistics, and after-sales service. This model reduces operational costs, improves efficiency, and expands sales channels, helping sellers easily enter the global market. However, success still depends on sellers having high-quality products and a robust supply chain. This streamlined approach aims to simplify the process of selling on TikTok Shop for international businesses.

11/03/2025 Logistics Industry Insights
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Key Logistics Tips for Crossborder Ecommerce Sellers

Key Logistics Tips for Crossborder Ecommerce Sellers

This article explores several common logistics methods used in cross-border e-commerce, including postal small packages, dedicated line logistics, international express, and overseas warehouses. By analyzing the characteristics and applicable scenarios of each method, it aims to assist sellers in selecting the appropriate logistics strategy to enhance customer experience and reduce costs.

08/04/2025 Logistics Encyclopedia
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Amazon FBA Sellers Face Customs Clearance Challenges

Amazon FBA Sellers Face Customs Clearance Challenges

Shipping through Amazon FBA requires customs clearance, which involves export policies and regulations. Sellers must provide relevant declaration documents. Customs requirements vary for different markets, and sellers can authorize logistics companies or customs brokers to handle the clearance process, ensuring compliance for cross-border transportation.

08/04/2025 Customs Knowledge
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Amazon Tightens Feedback Rules for Crossborder Sellers

Amazon Tightens Feedback Rules for Crossborder Sellers

Amazon will implement new feedback regulations on August 4, 2025, aimed at simplifying the buyer feedback process and lowering the evaluation threshold. Sellers should effectively respond to the new rules by enhancing service quality, guiding customer reviews, and mastering the appeal process to maintain their competitive edge in the market.

07/31/2025 Logistics
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Walmart Introduces LCL Shipping for Small Sellers

Walmart Introduces LCL Shipping for Small Sellers

At the 2025 Global E-commerce Launch Conference, Walmart announced the launch of LCL (Less than Container Load) shipping services for first-mile logistics, specifically designed for small-batch and frequent sellers. This initiative aims to help sellers replenish inventory flexibly and improve logistics efficiency. The service has already been launched at Yantian Port and will expand to more ports in the future.

08/07/2025 Logistics
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Crossborder Sellers Face Rising Logistics Customs Risks

Crossborder Sellers Face Rising Logistics Customs Risks

The article deeply analyzes the core processes of customs clearance in cross-border logistics and the associated risks, emphasizing the importance of customs clearance in international trade. It points out that sellers need to focus on compliance in declarations and policy changes to improve customs clearance efficiency and reduce the risk of delays.

09/16/2025 Customs Knowledge
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Amazon Sellers Guide to FBA Reimbursement Mastery

Amazon Sellers Guide to FBA Reimbursement Mastery

This article provides a comprehensive claims strategy for Amazon FBA sellers facing damaged goods issues, from a data analyst's perspective. It covers inventory data analysis, the claims process, detailed operational techniques, and preventative measures. The aim is to help sellers efficiently minimize losses and reduce the risk of damage. It includes analyzing inventory reports to identify patterns of damage, navigating the FBA claims process, and implementing strategies to improve packaging and handling. Ultimately, this guide empowers sellers to proactively manage and mitigate the financial impact of damaged inventory within the FBA program.

11/03/2025 Logistics Encyclopedia
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